Italy, a country which stands synonymous to style and fashion is home to a lot of designers. The world knows the house of Gucci better as Gucci. Founded by Guccio Gucci in the year 1906 in Florence city of Italy, Gucci today ranks as second largest brand for luxury goods only after Louis Vuitton. It was ranked high on top 100 brands of the world in the year 2006. Guccio Gucci was an excellent craftsman and started his business by selling leather bags. Ad then moved on to be the bet fashion brand of the world. Like every other good thing, this house of fashion also had a share of its problem and was almost on the verge of closing. But like a sphinx this strongly grounded brand rose out of the ashes. Gucci products are famous world over and needs no introduction in the world of fashion enthusiasts. If you love handbags Gucci is bound to be there on your list. Priced high in its category, this luxury item is a bankable product made of excellent leather and craftsmanship. The popularity can be assumed from the fact that it has famous songs by Aerosmith, Mariah Carey, and Busta Rhymes to its credit. And has mention of it in many blockbusters like Pretty Woman, Maid in Manhattan, Hitch, Pret a Porter and many others. The list can in anyway not cross the popularity of it in the world of fashion. It is one apt example for justifying that fashion is after all a matter of class.